Stages tray

Not Only White is a Dutch design brand with distinctive and flexible bathroom solutions for residential and commercial projects. Their products are brought back to the basics, yet always with a touch of warmth and elegance.

Not Only White was founded in 2010 by designer Marike Andeweg in Amsterdam.

Accessories play an important role in Not Only White’s imagery. They use them to add colour to the white basins and show their preference for beautiful care products. Because of this, the wish for a tray to display accessories on was born.

Stages embodies Not Only White’s simple and clean aesthetic. The subtle roundings lift the plateau up form the surface it is placed on, creating resemblance with an altar. Playfullness was added with two sizes that can be placed on top or next to each other.

After Marike made some simple sketches, Justin continued with 3D models to compare different proportions. To get a better feeling for the proportions, Justin played around with random objects in similar sizes. After a couple of sessions with Marike, he contacted the manufacturer to translate the concept into a producable product, including pricing and prototyping.

Year                         2018

Brand                       Not Only White

Material                      Hi-Macs

Photography            Thomas van Schaik & Janine Willems